The Ordinary and The Inkey List both changed skincare by selling simple, ingredient-focused products at low prices. They’re often compared because they look similar on the shelf and target the same buyers. But the brands have different strengths.
In short: The Ordinary offers a wider range and very precise percentages, and it’s often the cheapest. The Inkey List tends to make its products more user-friendly, with gentler formulas, nicer textures and clear instructions on the packaging.
Brand overview
| The Ordinary | The Inkey List | |
|---|---|---|
| Based in | Canada (part of Deciem, owned by Estée Lauder) | United Kingdom |
| Product range | Very large, includes acids, oils and peptides | Smaller, focused on bestsellers |
| Labels | Ingredient name and percentage | Ingredient name plus simple how-to on pack |
| Price level | Usually the lowest | Low, often slightly higher than The Ordinary |
| Best for | People who know what they want | Beginners who want guidance |
Head to head by ingredient
Niacinamide
The Ordinary’s Niacinamide 10% + Zinc 1% is one of the best-selling serums in the world (see our full review). The Inkey List’s niacinamide serum uses a lower concentration, which can be gentler for sensitive skin. Winner: The Ordinary for value; Inkey for sensitive skin.
Check The Ordinary Niacinamide
Hyaluronic acid
Both make an excellent, cheap hyaluronic acid serum. The Ordinary’s Hyaluronic Acid 2% + B5 is a classic; The Inkey List’s version feels a little less tacky to many people. Winner: tie.
Retinol
The Ordinary offers clear strengths (0.2%, 0.5%, 1%) in a squalane base, which makes it easy to step up. The Inkey List’s retinol serum blends retinol with a gentler retinoid, which can be easier for beginners. Winner: The Ordinary for control; Inkey for sensitive skin. See our best drugstore retinol serums.
Vitamin C
The Ordinary has several vitamin C options, including gentle derivatives. The Inkey List’s 30% vitamin C uses a silicone base for stability. Winner: depends on your skin. Derivatives from The Ordinary suit sensitive skin; Inkey’s stronger serum suits those targeting dark spots. More picks in our vitamin C roundup.
Exfoliants
The Ordinary’s Glycolic Acid 7% Exfoliating Toner and Salicylic Acid 2% are strong, budget-friendly staples. The Inkey List’s PHA and BHA options are gentler. Winner: The Ordinary for strength and price.
Which brand should you choose?
- Choose The Ordinary if you want the lowest prices, the widest range and exact percentages.
- Choose The Inkey List if you’re a beginner, have sensitive skin, or want clearer guidance on how to use each product.
- Mix and match. Both brands use simple formulas that layer well, so you can pick the best product from each.
FAQ
Are The Ordinary and The Inkey List cruelty-free?
Both brands state that they don’t test on animals. Check each brand’s current policy on its website, as certifications can change.
Can I use products from both brands together?
Yes. Just avoid layering too many strong actives at once, such as retinol, strong acids and vitamin C in the same routine.
The bottom line
The Ordinary wins on price and range, and it’s the better pick if you know what ingredients you want. The Inkey List is the friendlier choice for beginners and sensitive skin. Many people end up using a few favorites from each.
This article is for general information and isn’t medical advice. If you have a persistent skin condition, a reaction that doesn’t settle, or you’re pregnant or breastfeeding, check with a dermatologist or pharmacist before trying new actives.